If you are a beginner then I will not suggest you to use Google AdWords services because to use this service you have to know lots of things related to your site, your site keywords and also you have to be sure that traffic from which country will be beneficial for your site and for you. For example I am providing manual directory submission services and generally my target is traffic from USA and UK, and I am getting good traffics with help of forums, Blog submission, Article Submission etc. and also provide this service to all who is looking for our link building services because these all are completely free and need only some tricks and writing power Conrad Advertising
For beginner Google AdWords is like a matrix in which you are stable only if you have knowledge that how can you solve your problem? And what is your way to achieve your target? Otherwise you can loose lots of things like money, quality of sites etc. because Google AdWords is a paid service and you have to paid for each visitor. So at first you should use free services or you can choose any professional service provider if you are not getting any things that how can your push your site ranking and traffics? And they will help you and your site after charge some little amount.
Manual directory submission services is one of the best way to get backlinks and quality traffics, Article submission service are also a good way to index your site in search engine because most of article directories are crawl by search engines per day, when you submit your article to article directories then I will take only time till approved once your article are approved by editor, your article will crawl immediately and index by search engines and if you use your site link in author box or in body contents then your site will also crawl and indexed by search engines as well as your article because search engines bots follow all links if links are not contain any special attribute like “nofollow”. That means you can index your site quickly by article submission and also get a backlinks from there and some more quality one way links you can get after submit your links manually to directories.
With help of above paragraph you can index your site quickly to search engines and get quality backlinks by manual directory submission and after that your can start your site marketing to some more additional traffics and for free marketing your can use blog submission services, join forum and discussion groups.
After all of above you can know a bit about Google behavior and now you can think to use Google AdWords services because Google AdWords give you facilities to choose keywords because when users will search your keywords with Google search engine then Google will show your links in top of results or in right side of results means in all conditions your links are visible and there are 99.99% chances to click on your link by users once he click on your link you have to paid a fix amount to Google. So you have to be careful about keywords because if you use any competitive keywords to get more traffics and your site is not completely related to that keywords then your have to loose some of your assets, because when user choose your site link then you will paid to Google for them and when user will check your site then he will close your site soon because your site is not completely related to his requirement and it can be repeated by maximum of users.